Campaign pages: from three days to three hours

First, see where the time actually goes

The classic flow for a campaign page was: write the brief -> wait for design -> wait for development -> integrate -> test -> launch. Building the page is a fraction of that; the rest is queueing and back-and-forth. Most of the “three days” was waiting, not work.

That flow now collapses into four stages where the waiting disappears: describe the campaign, let the agent generate it, preview and rewrite the copy, ship it. The speed-up is not faster typing — it is not waiting for someone else's schedule.

• Describe the campaign — what it is, who it is for, what you want them to do
• The agent generates — structure, countdown, signup or coupon entry appear together
• Preview and iterate — adjust copy and timing, check it on a phone
• Ship it — attach a domain or use the platform URL, and edit freely while the campaign runs

The six modules a campaign page needs

A campaign page has an even narrower goal than a landing page: get the visitor to do one thing before a deadline. Miss any of these six and conversion drops.

• What the campaign is: a one-line headline plus time and place (online or offline)
• Who it is for and any eligibility: new customers only? A region? An invite code?
• How to take part: three or four steps, each one spelled out
• What they get: prize, discount, spots available, and any cap on numbers
• Deadline and urgency: a clear end time or countdown, plus remaining spots
• One entry point: a single primary button (sign up / claim / buy) and a QR code for sharing

Stage 1 · Describe the campaign: time, quota and action in one go (prompt 1)

Campaign pages rarely fail on looks; they fail on missing facts — when it starts, when it ends, how many places, whether there is an approval step. Put those in the first sentence and you skip the round trips.

What to check: is the deadline displayed correctly, and are the quota and eligibility rules complete?

Build me a campaign page: a pre-order for a new product from 25 to 30 September, aimed at returning customers, 20% off for the first 100 orders, phone number required to register. Include the campaign description, a countdown to the deadline, a remaining-spots indicator and a signup entry.

Stage 2 · The agent generates: countdown and form come together

Nothing to type here. The result should already contain the description block, a countdown, and a signup or coupon form — and submissions must land in your database. Confirm that last part, or you will finish the campaign with no list of names.

Stage 3 · Preview and iterate (1/3): get time and urgency right (prompt 2)

Countdowns are where campaign pages break: wrong timezone, “starting soon” while it is already live, or a signup button still showing after the spots are gone.

What to check: set the system time to before, during and after the campaign and verify all three states read correctly.

Add a countdown: before it starts show time until start, while running show time until it ends, and after it ends show “campaign closed” and hide the signup button. Also show remaining spots, and switch the button to “fully booked” when that hits zero.

Stage 3 · Preview and iterate (2/3): the form has to produce a real list (prompt 3)

The whole value of a campaign page ends up as a list of names. Do not add fields greedily — every extra field costs signups — but collect what you need to follow up afterwards.

Trim the signup form to a phone number (required) and a note (optional). On submit, write to the database and show “you are registered”; if the number is already registered, say so instead of inserting a duplicate. Also give me an entry point to export the list.

Stage 3 · Preview and iterate (3/3): sharing and mobile (prompts 4 and 5)

Campaign pages spread by forwarding, so sharing has to be effortless — and the people opening the link are almost all on phones. Get these wrong and none of the copy above travels.

Add a sharing block at the bottom: a QR code for the current page so it can be sent to WeChat, plus share copy naming the dates, the discount and the quota.

Check mobile: the headline, the dates and the primary button must all be visible without scrolling; the countdown should not wrap into a mess; the form must not be covered by the keyboard when it opens.

Stage 4 · Ship: edit freely during the campaign, but verify the data first (prompt 6)

Before launch, confirm two things: signups actually arrive (submit one yourself and check the backend) and the dates and quota are final (do not ship test data).

After launch you can keep editing copy and quota — that is the advantage over outsourcing. But once a price or discount is public, stop moving it.

Before launch, check for me: does a form submission land in the database, do the countdown and the deadline agree, does the remaining quota match the setting, and is the mobile first screen complete?

What most people forget after the campaign ends (prompt 7)

Ending a campaign is not deleting the page. Delete it and the links people already forwarded become 404s — anyone tapping them from an old chat sees nothing, and you lose the chance to say there is a next time.

When the campaign ends, switch the page to a closed state: hide the signup button, show that it has ended and what the result was, and put the next campaign or the regular product entry below. Keep the signup data, do not delete it.

FAQ

The three questions we hear most:

• Should a campaign page have navigation? — For traffic from ads and forwards, remove it so people do not wander off; for an internal campaign, a single link back home is enough.
• Can I start from a template? — Yes. The template library has both campaign and coming-soon starting points; picking one and editing the copy beats describing from scratch.
• Can I edit during the campaign? — Copy, quota and timing, yes, any time. Once a price or discount is public, avoid changing it silently — announce it if you must.

Next step

If you want to generate a campaign page and try this end to end, or just look at a ready-made template, start from any of the links below.